Pricing

Obstacles to Proper Pricing:

• NEED FOR A CERTAIN AMOUNT OF CASH: This has nothing to do with the value of the home
• FEAR of making mistake in pricing which could lead to losing a significant portion of their equity
• LOSS OF PERSPECTIVE: Sellers are emotionally involved with their properties and are not necessarily thinking objectively
• NEIGHBORS who lead the seller to believe that they got more for their home than they actually did.
• YOUR ORIGINAL PURCHASE PRICE does not affect the value of your home. Chances are you paid market value when you purchased your home


Overpricing:

• Reduces Showing by Other Realtors
• Reduces Advertising Response
• Attracts the Wrong Prospects
• Eliminates Offers
• Helps Sell the Competition
• Extends Market Time


Pricing it Right…From the Beginning

• Homes sell closer to their asking price during the first few days and weeks
• As more time goes by, it is less likely to receive offers close to the asking price
• Pricing it right from the beginning is so important in this market. “The buyers can
always make an offer” is a statement that is rarely true today.
• Realistic pricing from the start prevents a home from getting “market-tired.”